Most of our team came from running IT or security at the kinds of companies we now serve: Series A startups, fast-scaling SaaS, multi-country IT consultancies. We loved the work and we hated our MSPs.
They were too generic. Too templated. Too obsessed with their tooling and not curious enough about ours. They sold contracts, not outcomes. They charged for ten things and only did seven well.
So in 2014, three engineers in a small office in SoMa decided to build the partner we wished we'd had. The first ten clients came from people we used to work with. The next two hundred came from those clients telling other clients.
A decade later, we've stayed deliberately small and deliberately Bay Area-focused. We say no to a lot of work — to anything we wouldn't be excellent at. We focus on three industries we love. We've never raised outside capital. The team is mostly the same people.
We're proud of what we built. And we're a little embarrassed to talk about it in marketing copy. So we'll stop now.