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For MSPs, MSSPs & IT consultancies

White-label IT operations, branded as you.

You've grown faster than you can hire, and your customers want coverage in hours you don't staff. We work quietly behind your brand — on your tooling, in your portals, billed as you — so your customer only ever sees you.

Why we fit

We’ve done this work before.

White-label by default

Branded portals, branded reports, branded engineers on calls. Your customer never knows we exist unless you tell them.

Pay for what you use

Flexible models — per-ticket, per-hour or per-incident. No shelfware capacity to amortize.

Senior engineers

They join your tickets with full runbook context, working in your tooling — not a junior layer you have to re-train.

Around-the-clock coverage

Help desk, NOC and SOC overflow for the hours you don't staff, so your customers are covered when you're off the clock.

Typical scope

A starting point — tailored to you.

White-label 24/7 help desk

  • Tier-2 / tier-3 overflow on your tooling
  • Phone, ticket, Slack/Teams
  • Branded everything, signed reports
  • Pay-per-use or capacity-based pricing

White-label NOC

  • 24/7 monitoring across customer environments
  • Pre-approved remediation playbooks
  • Cross-customer ticket correlation
  • Custom dashboards in your portal

White-label SOC

  • Managed EDR/MDR coverage
  • SIEM correlation across your customers
  • Incident response retainer
  • Compliance evidence pipelines

Project capacity on demand

  • Cloud migrations, M365 tenant projects
  • Cybersecurity remediations
  • Compliance program build-outs
  • M&A IT integration support
Common questions

Questions from it service firms.

Don’t see yours? Email the team — a senior engineer answers personally.

Will my customers know about Athena?

Only if you tell them. We work entirely under your brand: portals, reports, signatures, voicemail greetings. Zero attribution.

Do we have to use your tooling?

No. We work in yours: ConnectWise, Autotask, HaloPSA, NinjaOne, ITGlue, Hudu, Datto, Kaseya, N-able. Our engineers are fluent.

How fast can you start?

Standard onboarding is 30 days. Emergency 24/7 overflow we've set up in 5 business days for MSPs in crisis.

What does pricing look like?

Three models: per-ticket, capacity-based (e.g. dedicated FTE), or per-incident for SOC. We'll model the one that fits your margin profile and customer mix.

Do you compete with us?

No. We exclusively wholesale. We do not sell direct to companies with under 25 employees, and we never approach your customer base.
Worth a conversation

Let’s see if we’re the right fit for your it service firms.

Tell us where you are and what’s coming. We’ll say honestly whether we’re the right fit — and where we’d start.

Call Email the team