White-label by default
Branded portals, branded reports, branded engineers on calls. Your customer never knows we exist unless you tell them.
For MSPs, MSSPs & IT consultancies
White-label IT operations for the firms scaling fastest.
You've grown faster than you can hire. Your customers want 24/7 coverage in time zones you don't staff. We're the silent partner behind dozens of MSPs you already compete with — branded as you, billed as you, never visible to your customer.
By the numbers
40+
MSP partners actively running with us
24/7
NOC + SOC follow-the-sun
< 30 min
tier-2 / tier-3 escalation pickup
0%
customer attribution to Athena
Why we're a fit
We've done this. Many times.
Pay only for what you use
Per-ticket, per-hour, per-incident pricing. No minimums. No "shelfware" capacity to amortize.
Senior engineers, not seat fillers
Average engineer tenure 8+ years. They join your tickets with full runbook context and your tooling, not yours-but-different.
Real follow-the-sun
Three hubs across SF, Dublin, Singapore. Your customer's 3 AM is somebody's 10 AM, every day.
Toolchain-fluent
ConnectWise, Autotask, HaloPSA, NinjaOne, ITGlue, Hudu, Datto. We work in your stack — you don't change yours for us.
Documented by default
Every ticket touched produces clean documentation back into your knowledge base. We make your team look better, not worse.
Their words, not ours
What clients in your shoes have said.
"We doubled our customer base in 18 months without doubling headcount. Athena was the unfair advantage."
"Our SOC 2 auditor doesn't even know they're separate. The integration is that clean."
"Our after-hours CSAT went from "not measured" to 4.8 / 5."
Typical scope
What we usually run for clients like you.
Not a fixed package — a starting point. We tailor every engagement.
White-label 24/7 help desk
- Tier-2 / tier-3 overflow on your tooling
- Phone, ticket, Slack/Teams
- Branded everything, signed reports
- Pay-per-use or capacity-based pricing
White-label NOC
- 24/7 monitoring across customer environments
- Pre-approved remediation playbooks
- Cross-customer ticket correlation
- Custom dashboards in your portal
White-label SOC
- Managed EDR/MDR coverage
- SIEM correlation across your customers
- Incident response retainer
- Compliance evidence pipelines
Project capacity on demand
- Cloud migrations, M365 tenant projects
- Cybersecurity remediations
- Compliance program build-outs
- M&A IT integration support
Co-managed advisory
- Joint sales calls (under NDA)
- Pricing & service-design sparring
- M&A IT diligence on your portfolio
- Strategic capacity planning
Compliance & audit
- SOC 2 / ISO 27001 readiness for your firm
- CMMC, HIPAA, PCI for your customers
- Auditor liaison on demand
- Continuous evidence pipelines
Common questions
Top questions from it service firms.
Don't see yours? Ask us anything — we answer real emails personally.
Will my customers know about Athena?
Only if you tell them. We work entirely under your brand: portals, reports, signatures, voicemail greetings. Zero attribution.
Do we have to use your tooling?
No. We work in yours: ConnectWise, Autotask, HaloPSA, NinjaOne, ITGlue, Hudu, Datto, Kaseya, N-able. Our engineers are fluent.
How fast can you start?
Standard onboarding is 30 days. Emergency 24/7 overflow we've set up in 5 business days for MSPs in crisis.
What does pricing look like?
Three models: per-ticket, capacity-based (e.g. dedicated FTE), or per-incident for SOC. We'll model the one that fits your margin profile and customer mix.
Do you compete with us?
No. We exclusively wholesale. We do not sell direct to companies with under 25 employees, and we never approach your customer base.
Worth a 30-minute conversation
Let's see if we'd be a great fit for your it service firms.
A discovery call. A written assessment of your top 3 risks. Yours to keep, even if we never work together.